The overall square shape has dual significance. Firstly, it symbolises the structure of a house which provides the foundation to build a family and our society. The house is the centre of all family activities and this is equivalent to PSF Real Estate Academy being the learning centre from which knowledge is shared, which forms the basis of future real estate investment decisions. Secondly, the square shape is also a representation of the term “per square foot” or “psf” for short, a ubiquitous term commonly used in real estate to indicate the estimated value of a property. By drawing on such similarities, the square shape gives PSF Real Estate Academy a strong, immediately identifiable association with its focus on real estate.
The blue colour represents our 5 core values – Client-first mentality, Value creation, Ethical decision making, Responsibility and Honesty, which are rooted in our commitment to provide professional real estate investment education in an ethical, responsible, honest and client-centric manner.
Upon completion of the Property Wealth Creation program, the investor opens up an exciting world of real estate investment opportunities. With continuous guidance from PSF Real Estate Academy, the investor will embark on his journey towards his financial objective and ultimately towards financial freedom.